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We believe in a positive beauty.
We believe in beauty that is constantly reinventing itself, to meet the highest professional standards,
Bold, creative and authentic.
True beauty. Clean. Sincere.
Powerful but respectful of nature. Always.
Combining efficiency and passion. Without compromise.
A living and terribly seductive beauty. French and proud of it. With the power to generate joy, confidence and self-esteem. We believe in a positive beauty.
Bold, creative and authentic.
True beauty. Clean. Sincere.
Powerful but respectful of nature. Always.
Combining efficiency and passion. Without compromise.
A living and terribly seductive beauty. French and proud of it. With the power to generate joy, confidence and self-esteem. We believe in a positive beauty.
the story
Our story began in the 1970s.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman. Attentive to the expectations of every hairdresser, concerned about a world that deserves attention and respect.
And it is with pride that we perpetuate this French concept which distinguishes us, from research to production, in our Occitan lands.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman. Attentive to the expectations of every hairdresser, concerned about a world that deserves attention and respect.
And it is with pride that we perpetuate this French concept which distinguishes us, from research to production, in our Occitan lands.
THE STORY
Our story began in the 1970s.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman.
Attentive to the expectations of every hairdresser, concerned about a world that deserves attention and respect.
And it is with pride that we perpetuate this French concept which distinguishes us, from research to production, in our Occitan lands.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman.
Attentive to the expectations of every hairdresser, concerned about a world that deserves attention and respect.
And it is with pride that we perpetuate this French concept which distinguishes us, from research to production, in our Occitan lands.
the story
Our story began in the 1970s.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman.
To meet the expectations of every hairdresser who cares about a world that deserves attention and respect.
And it is with pride that we perpetuate this French concept which distinguishes us, from research to production, in our Occitan lands.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman.
To meet the expectations of every hairdresser who cares about a world that deserves attention and respect.
And it is with pride that we perpetuate this French concept which distinguishes us, from research to production, in our Occitan lands.
The promise
Each of the products we design and produce embodies positive beauty.
POSITIVE, because it has the power to sublimate, to give self-confidence, to delight. To satisfy the most singular desires, whether they are sharp, eccentric or conventional
POSITIVE because we design it with conscience, respecting the environment, people and living things.
POSITIVE, because every day it accompanies all hairdressers who are sensitive to performance, to the reliability of the products they use but also to the attention they deserve.
POSITIVE, because it has the power to sublimate, to give self-confidence, to delight. To satisfy the most singular desires, whether they are sharp, eccentric or conventional
POSITIVE because we design it with conscience, respecting the environment, people and living things.
POSITIVE, because every day it accompanies all hairdressers who are sensitive to performance, to the reliability of the products they use but also to the attention they deserve.
FREEDOM
/To create without limits, to give life to your inspirations. The freedom to dare. To be yourself.
RESPECT
/of the hair, the nature and your nature. Of all singularities.
SINCERITY
/To reveal oneself. Without filters. In all transparency.
BOLDNESS
/Never stop daring, creating, surpassing yourself. To assert oneself. o live one’s choices, one’s biases, and its identity. Without compromise.
ACCESSIBILITY
/Making professional efficiency affordable and attractive. Cultivate the proximity and the bond that unites us with each of our clients and partners.
EXPERTISE
/An expert, seasoned and reassuring brand. Rich in French know-how, capable of meeting the highest demands of professionals.
/To create without limits, to give life to your inspirations. The freedom to dare. To be yourself.
RESPECT
/of the hair, the nature and your nature. Of all singularities.
SINCERITY
/To reveal oneself. Without filters. In all transparency.
BOLDNESS
/Never stop daring, creating, surpassing yourself. To assert oneself. o live one’s choices, one’s biases, and its identity. Without compromise.
ACCESSIBILITY
/Making professional efficiency affordable and attractive. Cultivate the proximity and the bond that unites us with each of our clients and partners.
EXPERTISE
/An expert, seasoned and reassuring brand. Rich in French know-how, capable of meeting the highest demands of professionals.
our
values
Our
values
FREEDOM
/To create without limits, to give life to your inspirations. The freedom to dare. To be yourself..
RESPECT
/Of the hair, the nature and your nature. Of all singularities.
SINCERITY
/To reveal oneself. Without filter. In all transparency.
BOLDNESS
/Never stop daring, creating, surpassing yourself. To assert oneself. To live one’s choices, one’s biases, and its identity. Without compromise.
ACCESSIBILITY
/Making professional efficiency affordable and attractive. Cultivate the proximity and the bond that unites us with each of our clients and partners.
EXPERTISE
/An expert, seasoned and reassuring brand. Rich in French know-how, capable of meeting the highest demands of professionals.
/To create without limits, to give life to your inspirations. The freedom to dare. To be yourself..
RESPECT
/Of the hair, the nature and your nature. Of all singularities.
SINCERITY
/To reveal oneself. Without filter. In all transparency.
BOLDNESS
/Never stop daring, creating, surpassing yourself. To assert oneself. To live one’s choices, one’s biases, and its identity. Without compromise.
ACCESSIBILITY
/Making professional efficiency affordable and attractive. Cultivate the proximity and the bond that unites us with each of our clients and partners.
EXPERTISE
/An expert, seasoned and reassuring brand. Rich in French know-how, capable of meeting the highest demands of professionals.
#SUBTIL,
means choosing
…
#1 A reassuring experience of over 50 years. #2 A rare coloring expertise.
#3 A carefulness in the dosage and origin of ingredients, in the choice of packaging for a minimal impact on human being and the environment.
#4 A French manufacturing, from conception to marketing, in an ISO 22716 certified plant.
#5 A consistent quality at the right price, accessible to the greatest number of people.
#6 One of the largest catalogues on the market.
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